A Brofile Tip for the New Year


Hey dudes,

This time, I’m going to give you another tip for getting your bro-file noticed.

You’ve already figured out, from your browsing and searches, that sometimes the “About Me” part of your bro-file gets partly cut off in the search results, like this one:

The reason that happens is to make sure that each result in the list takes up about the same amount of room on the screen. (The same thing will happen in the upcoming apps, too, but the cutoff point will be even shorter!) If somebody wants to read your entire bro-file, they will have to click or tap to see the full screen that’s all about you.

If you want to maximize the odds that someone will open this full bro-file to see you in all your glory, I recommend that you use a trick from the world of journalism. In a news story, reporters always put the most important information in the first sentence, followed by the second most important, and so on down the line. They do this because their editors cut the story length at the last minute, and there’s no way to know where that cut will be.

In your “About Me” field, you can do exactly the same thing. Put the most interesting stuff in the first sentence, and keep going down to less interesting material. It takes a little work to re-organize, but the payoff can be big.

Best of luck, and happy bromancing!

Later,
-The Blog Dude

When the world has changed so much, bromance can help


Men in general have had a difficult time in the “post-industrial” nations lately. Automation, technology, and trade have all combined to devalue muscle, and that’s very bad news for any man who isn’t academic enough to earn a degree. Also, the number of women in the workforce has exploded in the last few decades. Boys are not performing as well as girls in elementary school. And even men who graduate (with tremendous student loan debt) still struggle as employers hire people overseas at low wages.

Is it any wonder that so many guys have lost their confidence and their will to succeed, and feel powerless because of it?

Having a bro as a close friend won’t solve all these problems, but it will still do a lot for you, as long as you’re as willing to support your bro as he is to support you. In effect, your bro becomes an extension of your family, which can be a tremendous help if you need to work through supportiveness issues with your actual family. You and your bro can motivate each other to stay on track with your goals, whether they’re fitness, job hunting, or entrepreneurship.

Bottom line: if you have a bro, help him to help you succeed. If you don’t have a bro, get one. Make this the year to rebuild yourself into what you want to be: just remember that you probably can’t do it alone.

Later,
-The Blog Dude

Subscription Update


Hey dudes,

It’s time for me to roll out the news that seekBromance.com is changing its subscription price. Starting on October 24, 2016, members who purchase a new subscription will pay $19.99 per month. If you currently have a subscription, the old price will be honored for as long as you keep your subscription active.

To be honest, I really dislike having to do this. As I’ve said many times in this blog, I want the membership base (and the subscriber base) for seekBromance to be as large as possible – and raising subscription prices works against that goal. So I think it’s only fair that I should explain a little.

In an earlier post from a few months ago, I mentioned that Google AdWords stopped showing ads for seekBromance temporarily, because some of our pages contained too much ad space area in proportion to the content. (Our login page was a prime example.) In order to keep the ads for seekBromance going, I had to chop some of the space for third-party ads, even though it could mean a drop in total revenue for the SB site.

Now that I have some data about the new ad layout, it looks like there has been a significant drop in ad fees that are coming in, unfortunately. And, since somebody has to pay the bills, I’m basically backed into a corner. Subscribers will have to pick up the slack, at least for the time being.

That being said, one thing that won’t ever change is my commitment to making seekBromance.com the best place on the web (and soon on your phones) for finding new guy friends. Hang in there, bros.

And if you need something to cheer you up, check out our Celebrity Testi-bro-nials commercial!

Later,
-The Blog Dude

The Help Desk Is Moving


Hey dudes,

Just a quick announcement this time about a minor change to the service.

As of now, you can get technical support for seekBromance.com by going to http://seekbromance.freshdesk.com. The old site, at http://seekbromance.desk.com, is going out of service this Thursday, September 22.

The new site still has the complete knowledge base, and it still lets you open a ticket when you’re having technical issues. You don’t need to be logged in to open a ticket, but if you want to view other people’s tickets, you need to sign up and create an account.

As always, the more info you provide in the ticket, the better the help you can get. Always include your member email for seekBromance.com and your login ID. Also include the login and any other header information if you get a problematic message through the site. And if all else fails, there’s still the email at support(at)seekbromance(dot)com.

Happy bromancing!

Later,
-The Blog Dude

seekBromance.com Has Just Turned 5 Years Old!


Hey dudes,

Time for us at SB to celebrate. It’s not easy to believe that the website first launched at the tag end of August 2011. By now, you should realize that we’re totally in it for the long haul.

(Of course, we’re technically a little bit older than 5 years now. The parent company that owns seekbromance.com came into existence a few weeks earlier, but we don’t expect anybody but lawyers to care about a detail like that.)

What’s next for us? Besides the SB apps that are now under development, that is? I’m not totally sure yet: I’ll have to catch my breath when those are finally done. But whatever it is, our top goal is to get every interested dude in the English-speaking world to sign up and get social. And yeah, if there’s enough of a market in other countries, we’ll go multilingual, too. The bottom line is that we’re growing our membership, and we’re not going to stop our efforts to keep it growing.

Happy bromancing!

Later,
-The Blog Dude

Bro-preneurship


Hey dudes,

If you’re already making the effort to look for new friends, you have at least some of the temperament to be a good entrepreneur. Combine that with motivation, persistence, curiosity, and knowledge of whatever your specialty is, and you’ll make a fantastic entrepreneur. However, starting up a business takes so much effort that it can overwhelm and depress almost anybody, which is why so many new businesses have co-founders. When you know that someone else is depending on you to get things done, and vice versa, it can make all the difference. Not letting your business partners down is a powerful motivator.

And if one of your co-founders is also one of your bros, it’s even better.

Here’s how not to spoil your bromance – or circle of friendships – with business issues. First, make sure that everyone’s roles and responsibilities are crystal clear. Titles don’t really matter: just make sure that you all do what you’re best at, and don’t waste any time doing what your bro should be taking care of. Second, remember that business is not a democracy, nor is it even fair all the time. You won’t be able to accomplish anything if you put all the issues up for a vote.

Finally, when you’re in business with your bro, your social life is going to turn into business idea sessions. That’s not at all bad, but it’s important to remember to bring it all back to your office and share it with other, newer team members. Otherwise you’re just wasting their talents and creativity.

Best of luck, and happy bromancing!

Later,
-The Blog Dude

Good News and Ad News


Hey dudes,

I’ll start with what’s most relevant to you, Mr. Blog Reader. If you’ve been on the fence about setting up a full subscription to seekBromance, this is a perfect time to get started. Does this imply that I’m threatening to raise the rates? No, at least not immediately. If you want the back story, read on.

Like almost every online business, seekBromance spends a major portion of its ad budget on Google’s AdWords service. Recently, I did a routine check to see if the bids on any of our ads needed to be tweaked, and I was surprised to discover that the ads hadn’t been showing on the network – at all. Obviously I did some digging, and I found out that the site’s ads were suspended for violating Google’s arbitrage policy. To be specific, what set off Google’s spiders was the fact that the total ad space on some pages was bigger than the page’s content.

I’m not upset with Google about this. You wouldn’t want an ad to direct you to a page that had so many ads of its own that you couldn’t concentrate on the content. (We’ve all seen those.) On the other hand, as I’ve mentioned in other blogs, seekBromance carries ads so that we can keep the subscription prices as low as possible. So it was time for a trade-off.

To bring seekBromance back into line, I had to make cuts in both the number and the sizes of many of the site’s ads. Will this reduce the amount of ad revenue by only a little, or by a lot? I don’t know. I’ll have to run the new format for at least a couple of months before I get a clear picture. And if the revenue drop-off isn’t huge – let’s keep our fingers crossed for this – then I won’t have to raise subscription prices.

Now do you see why it would be a great idea not to wait to subscribe?

Okay, that’s all I’m going to say about subscription prices for a while. In the meantime, keep on enjoying your summer, and happy bromancing!

Later,
-The Blog Dude

Time for a Change Up


Change-up time, bros.

No, I’m not talking about baseball. Or body swapping (although if you could teach me how to do it on demand, that would be awesome). I’m talking about making a change in the routine of your life. In other words, just do something different for a month or more.

Why? Socrates once said that an unexamined life is not worth living. I take it a bit farther and say that a life that’s not experimented with is not worth living. The specifics of what you do aren’t that important. Join a book club. Ride your bicycle to work twice a week. Grow out and maintain your facial hair. Anything. All that matters is how it changes your lifestyle.

You might discover that you love the change, or you might conclude that you were happier with the old way, and go back to it. It doesn’t matter: either result is fine. You will have learned something new about yourself, and maybe even about your existing and potential bros.

Have fun!
-The Blog Dude

A Maintenance Tip for Your Brofile


Hey dudes,

As you know, your brofile doesn’t become visible in other members’ searches until it gets approved. But what happens when you make an edit?

Your brofile status goes back to “pending,” that’s what. Which means that you go back off the radar until your edits get approved. Normally, this is not a big deal, because you won’t have to wait that long. Unfortunately, if your edits have to be declined, your brofile is still considered pending. Users can’t even search for the old version.

The tip is this: when you make edits, be careful to watch for the approved or declined response. If your changes are declined, there will be a reason stated in the email. Use that information to make the fixes ASAP, so that your brofile can get back on line without any unnecessary delays. After all, you never know who might be missing you when you’re invisible to searchers.

If you have any questions about your brofile updates, you’re always welcome to post or send a message at seekBromance support.

Happy bromancing!

Later,
-The Blog Dude

The official blog of seekBromance.com