A Brofile Tip for the New Year

Hey dudes,

This time, I’m going to give you another tip for getting your bro-file noticed.

You’ve already figured out, from your browsing and searches, that sometimes the “About Me” part of your bro-file gets partly cut off in the search results, like this one:

The reason that happens is to make sure that each result in the list takes up about the same amount of room on the screen. (The same thing will happen in the upcoming apps, too, but the cutoff point will be even shorter!) If somebody wants to read your entire bro-file, they will have to click or tap to see the full screen that’s all about you.

If you want to maximize the odds that someone will open this full bro-file to see you in all your glory, I recommend that you use a trick from the world of journalism. In a news story, reporters always put the most important information in the first sentence, followed by the second most important, and so on down the line. They do this because their editors cut the story length at the last minute, and there’s no way to know where that cut will be.

In your “About Me” field, you can do exactly the same thing. Put the most interesting stuff in the first sentence, and keep going down to less interesting material. It takes a little work to re-organize, but the payoff can be big.

Best of luck, and happy bromancing!

-The Blog Dude