Got mail? Give him a chance!

The seekBromance community has a lot in common with traditional online dating, but you shouldn’t treat it like a dating site. There really are some major differences in the dynamics of how a bromance develops.

True, your main objective is to find someone you have fun spending time with, just like on a regular dating site. But the guy who becomes your bro will end up playing many different roles in your life, sometimes switching those roles on the fly. He could serve as your best friend, your wing man, or even your brother. Usually, relationships like these take some time to develop, especially since men in general are much slower to open up emotionally than women are.

What this means for you as a member of seekBromance is this. Don’t ignore a guy who messages you just because he doesn’t have a bro-file photo that looks like Zac Efron. You can never predict who can be a bro, so it’s important to be open to lots of different – and diverse – people. Start a conversation, and later talk on the phone. You can figure out who’s a good guy long before you actually meet him. Most importantly, don’t put pressure on anyone, especially not on yourself. Pressure will completely ruin any good vibes between you and the guy you’re interacting with, and will take all the fun out of finding a bromance.

Gook luck!
-The Blog Dude

The Swag Shop is Now Open

If you’ve ever had the urge to display the seekBromance logo on a T-shirt, hoodie, or shot glass, guess what: now you can! All these items and more are available at the grand opening of the seekBromance store.

The inventory, shipping, returns, and customer service are all handled by, which has been selling on-demand merchandise for companies from the Fortune 500 on down since 1999. So you don’t have to worry about your order: they know what they’re doing.

If you have any special requests, let us know. We can add a new item in under 5 minutes. Happy shopping, dudes!

Using “no homo” in a bromance

The phrase “no homo” is not homophobic, despite what you might have heard. Some people have misinterpreted it to mean that it somehow shows opposition to gays or to homosexuality. It doesn’t.

To put it simply, a guy says “no homo” right after making a statement he thinks has a gay subtext. All it means is that “I wasn’t implying anything gay.” Think of it as analogous to saying “no pun intended.”


  • Dude, you look good in those jeans. No homo.
  • I like going to musicals once in a while. No homo.
  • I’m in favor of recognizing same-sex marriages. No homo.

This guy in the video gets it. He gives some more do’s and don’ts when it comes to this phrase. (No pun intended with my use of “comes.” And no homo, of course.)

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YouTube Direct


New Year, New Bro-file

Happy new year, dudes.

For those of you who signed up on and currently have a bro-file, I have some news. Over the last week of 2011, I added some new fields in the “Interests” section of the bro-file pages, which are:

  • Hunting
  • Fishing
  • Military
  • Philosophy
  • Photography
  • Dog & Owner Activities

If any of these apply to you, go update your bro-file now: it only takes a minute or two.

What? You don’t have a bro-file? Dude, it’s the only way other bros on the site can contact you. You aren’t signed up? Go register! Both signing up and creating your bro-file are absolutely free. Either way, what are you waiting for?

Here’s to 2012 being the year your social life gets a lot more interesting!

-The Blog Dude

Like us on Facebook and win prizes in 2012

Starting January 1, you can now win free communication time for your account by participating in our “Like us on Facebook” contest.

All you have to do is click on the “Like” button at the top of the seekBromance home page, and become a fan on our Facebook page, and you’ll be entered.

Each month, one lucky bro will be selected for the prize. To be eligible to win, you must:
1. Have an approved and active bro-file.
2. Keep liking us throughout the month.
3. Make sure the email you’re using on matches your Facebook email. (If it doesn’t, don’t sweat it. You can always change the email you use for us by clicking on “Account Settings” when you sign in.)

The winner receives a weekend of free contacts, Friday through Sunday. If you’re already a subscriber, you’ll get a credit on your PayPal account for the three days instead.

Good luck, and here’s to an awesome new year!

Don’t forget our YouTube channel

Not only are we in the process of casting for some new TV commercials – which of course will end up on the YT page – we are always open to showcasing things that you, the friends of, create.

Review the site, tell us what you think about the state of man-dating today, or just about anything else that has to do with dudes connecting with each other.’s YouTube page

Happy Holidays!
-The blog dude.

Facebook Woes

I have some unfortunate news, guys.

My plan was to finish coding and launching the Facebook login feature for today. As it turns out, their SDK isn’t loading when I expect it to, and none of my tweaks fixed the problem. Looks like I’ll have to join a bunch of developer discussion forums and ask for feedback. I’m sure it’s a minor bug; it’s just a question of identifying it.

If any of you out there are Facebook coding gurus, please shoot me an email if you want to offer a little help.

Dudes and Humor Part Deux: Teasing

In case you were wondering about the “part deux” in the title, it’s a reference to my earlier post on dudes and humor. You don’t necessarily have to read that article to understand this one, but if you haven’t yet, check it out. You’ll find it interesting.

If you grew up around actual brothers and/or sisters, you are probably well practiced in the art of teasing. Maybe you dished it out, or maybe you had to take it, or both. Although teasing can be malicious, it can also be playful. When it’s playful, it’s a healthy part of a close relationship. (I’m not going to say anything else about malicious teasing, because the point of these articles is to help you make friends, not enemies.)

People are often afraid to tease a friend out of anxiety that it will backfire and be perceived as an insult. As with any other skill, you won’t be able to do it right 100% of the time. That’s why you need to practice on those you have known for years. People you can explain that you didn’t mean what it sounded like. As you might expect, the odds of unintentionally insulting someone go up when you know them less well. That’s why nobody tries to tease a stranger. At least not a complete stranger.

If the whole “think before you speak” philosophy ever applies, it applies to teasing. Fortunately, there are ways you can screen what you want to say before you say it. The key is to get an idea of the other person’s level of self-esteem. Sometimes, when their egos are huge, you will never get much of their attention unless you can prove that you’re at their level or better, and a little teasing can be a good way to accomplish that. For example, if you meet an athletic-looking alpha male at a party, and he already has two or three women hovering around him, you could say something like “So do you owe it all to Hydroxycut?” On the other hand, if you said that to a fat man at the party who was standing in a corner by himself, you would be a complete bastard. The alpha male is so accustomed to being looked up to and fawned over that your joke would seem like a breath of fresh air. You’re just bridging the social gap to gain rapport with him.

The most important thing to remember about good-natured teasing is that it reminds both people involved not to take things too seriously. Keeping things playful is important to preserving your ability to have fun in life. Just remember never to be cruel to anyone, and to leave them in a happier mood that you found them in. The goal is for everyone to be laughing.

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